The mission of No Appetite for Apartheid – SVT is to foster a culture of economic resistance in our community to support Palestinian liberation and end Israel’s occupation of Palestinian people and lands.

Inspired by the historic consumer boycotts that contributed to the end of apartheid in South Africa and California’s Delano grape boycott to protest poor working conditions for farmworkers, we follow the Palestinian-led Boycott, Divestment, Sanctions (BDS) call for freedom, justice, and equality. We are committed to urging local retailers to pledge to become apartheid-free by removing products that financially or culturally uphold the Zionist occupation.

By empowering local residents to take apartheid off our plates, we aim to use mass organizing to weaken the economic pillars of Israel’s apartheid regime and challenge U.S/ support for settler-colonialism. We seek to build lasting relationships within our community, transforming everyday consumer choices into meaningful political agency in solidarity with the Palestinian struggle.