NA4A is a national boycott campaign led by the Palestine Solidarity Working Group that organizes community-level economic resistance against the Israeli food industry and other companies that support the occupation of Palestine. It is endorsed by the Boycott, Divestment, Sanctions (BDS) movement and seeks to build a culture of liberation through consumer and retail action.

Food boycotts have a powerful history of success, notably in the downfall of the South African apartheid regime and California Delano grape boycott. The U.S. is the largest importer of Israeli food products, totaling $396 million in 2019. Removing these items from shelves weakens the economic pillars that subsidize Israel’s occupation.

No. It is a rejection of institutionalized racism and state violence. It is not an attack on any ethnic or religious identity, it is a call for human rights for all people. In July 2024, the International Criminal Court (ICJ) ruled that Israel’s entire occupation of Gaza and the West Bank, including East Jerusalem, is unlawful. It also reaffirmed that all Israeli settlements established on occupied territory violate international law. The boycott empowers individuals to support human rights in their daily lives by challenging systems of colonization and genocide as defined by international bodies like the ICJ.

Multinational food manufacturers like Nestlé, Unilever, Danone, and Pepsi Co. partner with Israeli food companies complicit in the occupation of Palestine, such as Osem and Strauss, to produce, package, and distribute food. Operations are often based in the illegal Israeli settlements in the occupied Palestinian territory, including East Jerusalem, and rely on the exploitation of low-paid Palestinian labor, making the food industry an active agent in the political economy of Israeli settler colonialism and apartheid.

The campaign focuses on several key targets:

• Sabra: This popular brand is founded by the Strauss Group, an authorized supplier and sponsor of the Israeli military.
• Sadaf: Targeted for profiting from Arab communities while materially supporting and lobbying for Zionist settler economies.
• Produce labeled "Made in Israel": This includes date brands like Jordan River and King Solomon, and other brands such as Jaffa Oranges, Mehadrin, and Tivall.
• Israeli wines: Many of these operate in illegal settlements or use grapes grown on stolen land.
• Coca Cola: This multinational corporation has been a strong supporter of Israel since 1966, and a key trading partner. Its franchises and subsidiaries source products and conduct operations on occupied Palestinian land.
• Wonderful (“The Wonderful Company”): a Los Angeles–based holding company owned by billionaire couple Stewart and Lynda Resnick, with reported revenues of over $4 billion and a portfolio that includes brands such as POM Wonderful, Fiji Water, Teleflora, Wonderful Pistachios, Halos mandarins, and various wines. Through their foundation, the Resnicks have funneled millions of dollars to organizations tied to the Israeli military and occupation. The Resnicks are also the largest cultivated land owners in the United States and their farming practices for water-intensive crops like almonds and pistachios have had devastating impacts on low-income and farming communities in drought-prone California.

Check the product packaging for a "Made in Israel" label or look at the barcode. Barcodes starting with the digits 729 indicate products made by companies based in Israel. You can also use the Boycat app (the official app of the BDS movement) or the No Thanks app to scan barcodes.

No. Although it starts with individuals, the longer-term goal of the campaign emphasizes mass organizing. By canvassing stores and engaging with owners, organizers aim to convince retailers that becoming apartheid free is in their economic interest because a dedicated community base is willing to support stores that take the pledge.

An Apartheid-Free business is one that has pledged to drop food products and companies complicit in the colonization of Palestine. The goal of our campaign is to move beyond individual action and create collective zones of resistance where entire communities refuse to support apartheid.

First, buy an alternative product. You can also join local canvassing efforts to visit store owners to ask them to remove specific brands. Our Shoppers Guide includes vetted ethical replacements so the business can remain profitable while standing in solidarity with Palestine.

Yes. Collectively removing these products has a material impact on Israel’s revenue streams. Furthermore, the boycott educates local consumers, and canvassing local businesses builds relationships and strengthens the movement's base.

Ultimately, this is part of a long-term, slow-build organizing strategy intended to move beyond individual "moral consumption" and create local Apartheid-Free Zones through community-led economic resistance.

NA4A follows the same logic used by 1980s activists who utilized grassroots pressure to force a change in U.S. policy toward South Africa. Local organizers in the U.S. built coalitions to demand divestment and sanctions, eventually leading to the passage of the Comprehensive Anti-Apartheid Act in 1986.

You can sign the consumer pledge to show your support, and fill out the interest form on the NA4A-SVT website to connect with local organizers.